Turning Clicks into Customers: Insights on Conversion Rate Optimization at IUS

On Tuesday, May 6, 2025, the Faculty of Business and Administration (FBA) at the International University of Sarajevo (IUS) hosted an engaging public lecture on Digital Marketing and Conversion Rate Optimization featuring Mr. Asim Aganović, a seasoned SEO and CRO specialist. The event was organized as part of the MAN443 International Marketing course, coordinated by Asst. Prof. Dr. Hamza Smajić and Assoc. Prof. Dr. Šejma Aydin.

Drawing from his extensive professional experience, Mr. Aganović provided students with practical insights into how digital products are designed, marketed, and optimized for maximum impact. He highlighted proven strategies to enhance conversion rates and drive business results, while also presenting tools and techniques that effectively translate digital marketing theory into real-world success.

The lecture featured hands-on case studies and sparked lively discussions, giving students a unique opportunity to connect classroom concepts with practical applications in the fast-evolving digital marketplace.